I did a little experiment a few months ago and wanted to show you the results. I wove these four little samples on a Hokett loom. Speed of warping is a big advantage when you're making samples. Hokett looms are warped in a flash.
I wove these samples with the same weft at 8 ends per inch. The warp was different for each. All four warps were cotton seine twine made by Bockens. The sizes are woven into the samples. 12/15 is the fattest, 12/9, 12/6, and 20/6 is the thinnest. They also make a 12/12 warp which falls between the 12/15 and the 12/9. I didn't have any at the time.
I wove these because my normal weaving practice of 8 to 10 epi with a 12/6 warp doesn't fit the parameters often given for warp and weft sizes. I'd like to suggest that there is a much wider range of possibilities than has been taught in all the basic tapestry texts.
THIS article on the American Tapestry Alliance website is used a lot.
Archie is certainly correct that the space between the warps is very important. My argument is that when you change that space, you get different effects in your weaving. Most tapestry weavers that I know work closer to the 12/15 side of things. You can see fairly clearly in my photo that the warp ribs in the 12/15 sample are very prominent. We'd expect this from a fat warp. The warp I use the most at this sett is the 12/6. The warp ribs are much less prominent and the surface of the tapestries is smoother. This is something that I like in my work. I also use a weft yarn that is slightly fuzzy and it gives the surface a bit of a bloom. Those bits of fiber further smooth the surface so the warp ribs are not visible unless you're looking very closely.
What warp you decide to use depends a great deal on the sort of image you want to make. A lot of the imagery in my work is created in a very horizontal direction. If you're trying to create crisp shapes that have a lot of verticality, then perhaps you do want to use a fatter warp. If we narrow that space between the warps as we do with a fatter warp, we can get a quicker change in color between two shapes.
I will, at some point, do this experiment again on a larger loom and shift the diameter of the weft used on each warp. There are many variables and if you use a thinner weft you have to weave a lot more, but you get subtler horizontal shapes.
What materials you use depends on what you want to create after all...
(you don't have to follow "the rules")